Our Why
At Ember, we believe in reclaiming time, embracing the outdoors, and creating moments that matter. Born from the desire to break free from the grind and reconnect with nature, Ember exists to equip everyday Aussies with gear that actually works, because time off the beaten track should be about exploring, not second-guessing your kit.

Brand Values
We value authenticity, reliability, and freedom. Every product we stock has been used, tested, or trusted by real off-roaders no fluff, no gimmicks. Our mission is to help you feel confident heading off-grid, knowing your gear will hold up when it counts. That trust is what sets us apart. We go wheeling by ourselves so we know how it feels to be in the middle of now where, where things need to work. 

Our Story
Ember Adv Gear started with a spark, after 8 years of running a fast-paced electrical business, I realised I was chasing the wrong kind of success. I wanted time for my family, for the bush, and for the simple joy of packing the car and disappearing into the scrub. Ember is a return to that. It's built from the ground up to reflect those values and share them with others looking for more than just gear, they’re looking for a lifestyle.

We’re not a faceless outdoor chain. We’re people who love a crackling fire, a quiet track, and that first sip of camp coffee in the morning. You’ll always hear from us like mates around a campfire straight-up, honest, and happy to help.

We are Customer Focused | Because we are the customer too. 
We’ve been on the tracks, in the mud, under the awning at midnight fixing busted gear. So we get it. Our range is carefully curated to solve real problems, not sit pretty on a shelf. Whether you're gearing up for your first camping trip or setting off on a remote crossing, we stock products that simplify the journey, so you can focus on the adventure.

Our Team
Ember is a small, independent WA-owned team of outdoor lovers, tradies-turned-tinkerers, and weekend warriors. We know the bush, we know the gear, and we’re always testing, learning, and sharing. Whether it's behind a camera, building bundles, or answering your questions, every face here brings passion and practical know-how.

Visual Story Telling
Follow us behind the scenes as we test recovery gear, shovels. knives, put storage boxes through red-dirt punishment, and share what works and what doesn’t  Our videos and photos are real moments in real places so you can trust what you see.

Social Impact
We care about the places we explore. Whether it's cleaning up rubbish from overrun campgrounds or choosing to stock brands that give back, we’re committed to treading lightly. When you shop with Ember, you're supporting a business that believes in looking after the bush not just using it.