Get ready, its a story.
Hey I’m Zak.
For 18 years I was an electrician, and for 8 of those I owned a pretty full-on electrical business. Long days, big weeks… the “12–14 hours in the heat” kind of grind. Along the way I even started a second business (Purple Box).
But the more I worked, the more I realised I was trading away the stuff that actually mattered, time at home, time with my daughter, and time to properly live.
So I made a call that felt scary but simple: I sold both businesses.
Then I started a third one Ember Adventure Gear Pty Ltd.
Ember lets me do the things I love: getting out bush, exploring, testing gear, and sharing what actually works for real people who get out there. No fluff, no overcomplication, just solid gear, picked with purpose.
What Does Zak Do
Everything it’s just me.
If you’ve ever wondered who’s behind Ember… yep. Me. I’m the one wearing all the hats (sometimes at the same time).
Website — building it, fixing it, improving it, updating it
Product curation — choosing what makes the cut and what doesn’t
Product design — currently developing our own Ember gear (coming in 2026)
Packing orders — packing, labeling, dispatching… the whole lot
Advertising — planning, testing, tweaking, repeating
Photography — all the product and website photos
Video — filming, editing, posting (and re-filming when I’m not happy with it)
And yes…
🏆 Employee of the Month (every month)
Because if it’s going to get done. it’s probably me doing it.
Based In Western Australia
We’re an online store right now, with the goal of one day having a proper shopfront.
For now, follow along on Instagram or Facebook and you’ll see the behind-the-scenes stuff daily: me packing orders, printing labels, and getting your gear out the door. No mystery, no “warehouse team” just real proof that your order is on the way.
And...
If you need to chat about your order, you can call me - 0498980446
I know… weird these days, right? A direct line to a real person who actually answers the phone.
The Future
Ember started out as an end-of-line retailer for brands we trust. But the goal has always been bigger than that.
We’re evolving into a gear brand—designing and building our own range of off-road and camping gear that’s simple, tough, and made for real use. Less fluff, more function.
Everything we create is guided by a few core focuses:
- Making life around camp easier
- Solving genuine pain points in camping setups
- Building long-lasting, durable products
- Designing multifunctional gear that earns its space
Ember is WA-owned and independent, built for people who’d rather be out there than talking about it.
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